Given that this is the digital age, it is easy to assume that printed marketing collateral like brochures are no longer required or effective. But the truth is far from it.
When you think of a particular brand the first couple of things that occur to you (ideally) are its name and logo. Although many brands place great emphasis on coming up with names, they seldom appreciate the importance that a logo has to their identity.
The process of design is often looked upon as mystical process where inspiration strikes the designer like lightning at will and designs flow forth from his or her pen. The truth, however, is a lot more practical than that.
Typography in its most basic sense is the art and technique of type design and arrangement. Contrary to popular belief, it isn’t just about choosing a font that looks good. Good typography has benefits.